In Marketr AI, "Memories" are crucial for personalizing your AI's responses and ensuring it operates with a deep understanding of your business, brand, and content. A Memory Type is a classification system that helps you categorize and organize the information you feed into Marketr. By assigning a specific type to each memory, you provide Marketr with context about the nature of the data, allowing it to retrieve and apply that information more intelligently and effectively in its various functions, from content creation to strategic advice.
Think of Memory Types as specialized compartments in Marketr's brain, each designed to hold a particular kind of knowledge. This structured approach ensures that when Marketr needs information about your brand voice, for instance, it knows exactly where to look, leading to more accurate and relevant outputs.
Here are the different Memory Types currently ( May 14, 2026) available in Marketr and a description of what each is designed to store:

Memory Types and Their Descriptions
Other
- Description: This is a general-purpose category for any information that doesn't fit neatly into the more specific memory types. It's ideal for miscellaneous notes, unique data points, or temporary information that you want Marketr to remember without a particular classification.
Bio
- Description: Stores biographical information about individuals, such as founders, team members, or target audience personas. This can include personal history, achievements, expertise, and professional background, enabling Marketr to craft personalized messages or create content from a specific individual's perspective.
Brand Voice
- Description: Dedicated to defining your brand's unique tone, style, and communication guidelines. This memory type should contain details about your brand's personality (e.g., authoritative, friendly, witty), preferred vocabulary, words to avoid, and overall communication philosophy to ensure consistent messaging across all outputs.
Company Info
- Description: Contains essential details about your company, including its mission, vision, values, history, industry, target market, unique selling propositions (USPs), and any other foundational business information. Marketr uses this to ensure all generated content aligns with your core business identity.
Content Template
- Description: Stores pre-designed structures or outlines for various content pieces, such as email sequences, blog post formats, social media captions, or ad copy. By referencing these templates, Marketr can generate new content that adheres to your established formatting and structural requirements.
Event/Webinars/Meetings
- Description: Designed to hold information related to specific events, webinars, conferences, or internal meetings. This can include dates, agendas, key takeaways, speaker bios, objectives, and promotional details, allowing Marketr to assist with event-related communications or summaries.
Offer/Product/Service
- Description: This memory type is for detailed information about your specific products, services, or offers. It includes features, benefits, pricing, target audience, unique selling points, testimonials, and any specific language used to describe them, helping Marketr create compelling sales copy and descriptions.
Optimized Content/Knowledge Base
- Description: Stores high-performing content, FAQs, support documentation, or other valuable knowledge assets. This helps Marketr understand proven messaging, common customer inquiries, and authoritative answers, improving the quality and relevance of its informational outputs.
Programs and Courses
- Description: Contains comprehensive details about your educational programs, courses, workshops, or training modules. This includes curriculum outlines, learning objectives, target audience, module descriptions, pricing, and enrollment information, enabling Marketr to market and explain these offerings effectively.
Story/Case Study/Testimonial
- Description: Dedicated to storing narratives, success stories, customer testimonials, and detailed case studies. This memory type helps Marketr understand compelling evidence of your value and craft persuasive content that leverages social proof and emotional connection.
Visual Guidelines
- Description: This memory type is for storing details about your brand's visual identity. While not directly storing images, it can describe preferred color palettes (hex codes), typography, logo usage rules, imagery style, and overall aesthetic principles. This guides Marketr in generating image prompts or ensuring visual consistency in its recommendations.
By thoughtfully categorizing your memories, you empower Marketr AI to become an even more intelligent and integrated extension of your marketing and sales efforts.
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